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Google Introduces Plus Post Ads

Posted on: December 16th, 2013 by admin No Comments

Currently in testing, the new plus post ads (+post) product from Google will allow brands to feature their Google+ content across websites, using the Display Advertising Network.

Toyota and Cadbury are just two of the brands using the platform in beta mode and when the platform is rolled out, only brands with a Google AdWords account will have access. Content posted to Google+ pages, including videos and images, can be converted into +post ads which will show to visitors of other websites and open as a lightbox when clicked.

Brands

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Google Will Only Charge for Viewed Ads

Posted on: December 13th, 2013 by admin No Comments

Yesterday, the internet giant Google, put another of its best feet forward in the online advertising realm, announcing that it would begin charging for ads based on their viewability.

This move comes after studies have shown that almost 50% of display ads set up through the AdWords platform are not seen, as they appear too low down the page or are hidden by fraudulent content. Many customers paying for ads per impression aren’t getting the viewability that they would assume and in turn, aren’t getting results from clicks.

Better Results from

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Facebook’s Unfollow Button Replaces ‘Hide All’ in News Feed

Posted on: December 9th, 2013 by admin No Comments

*scrolling down the Facebook News Feed*

“Oh look, there’s another picture of his dinner and yes, there she is arguing with her sister and there he goes again, ranting off about the football.”

*scroll, scroll, scroll…*

“Urgh another video of her ugly cat…I don’t feel the need to hear every detail about his job problems…I cannot bear another soppy status about her new boyfriend!”

We might choose our friends on Facebook but that doesn’t mean their updates are always to our taste. Facebook’s previous answer to this was the option

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Twitter Advertising the Next Big Platform for Small Businesses?

Posted on: November 26th, 2013 by admin No Comments

In their first major marketing initiative after going public with their IPO, Twitter have opened up ad space to small and medium enterprises outside the US. So, this has got us digital marketers thinking – could this be the next big advertising platform and do we need to get on the bandwagon early?

Before this move, only large corporations with a good working relationship with Twitter had the opportunity to promote their posts. Now ad space is open to be bought by businesses from the UK, Ireland and

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YouTube Comments System Shake-up: Get a Google+ or Stop Commenting

Posted on: November 25th, 2013 by admin No Comments

What Happened

Earlier this month, Google being Google did their usual thing and made another headline-breaking change to their realm of the internet. They released the news that all YouTube users would now need a Google+ account to comment on videos and oh no, as you might think, this did not go down a treat.
Google’s move to force the integration of YouTube and Google+ accounts has sparked an uproar of protests from users who have criticised the change for stripping people

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Typhoon Haiyan and the Importance of Social Media

Posted on: November 21st, 2013 by admin No Comments

The devastation of Typhoon Haiyan is now widely known across the world. Sweeping through the Philippines last Saturday, the storm affected 13 million people. 4 million people have been displaced from their homes and the death toll stands at well over 3,500.

Online technology has completely changed our world. In giving humanity this powerful tool, our reaction to natural disasters and the way that the internet is utilised to help those in need has also changed drastically. Social media has played an important role in the disaster’s relief. Communication across

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The Rise and Rise of Pinterest

Posted on: October 21st, 2013 by admin No Comments

Pinterest is a terrific place to save and sort images that you take or that you find anywhere online. It allows you to categorise images by theme, colour or however you choose. It’s like an online, social mood board or corkboard. Pinterest is also a great resource for finding images. High-quality images shared on Pinterest are very eye-catching and can be used to build a network around a brand.

Pinterest is a hugely popular network. It has over 12 million users in the USA and a growing number overseas.

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The Anti-social Network?

Posted on: October 12th, 2013 by admin No Comments

In a world where websites such as Facebook and Twitter have made it easier than ever to communicate with friends and family, a new study has shown that social media technology may actually cause users to experience increased feelings of isolation and loneliness.

Research carried out by the University of Michigan involved a survey of 82 people over a two-week period. Participants were asked about their Facebook usage, their levels of face-to-face interaction and their feelings of well-being. The results showed that the more time

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Facebook for Apes

Posted on: October 9th, 2013 by admin No Comments

Scientists have discovered that humans aren’t the only animals who engage in social networking. Orangutans living in the wild will plan out their next day in advance and invite their friends along. In the evening, a dominant male orangutan will face in the direction he plans to travel the next morning and let out a series of whooping calls, detailing exactly where he plans to go.

Scientists think that the male orangutans are letting the females in the their social group know where to find them. Female orangutans will

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Rescued by Google Maps!

Posted on: September 30th, 2013 by admin No Comments

It seems Google Maps street view can be used for more than just spying on your neighbours or stalking your ex.

In LA there was a recent news story enough to make even the grouchiest smile. An abandoned dog spotted on Google Maps was rescued, re-homed and is currently living happily ever after.

Sonya, the very scared stray little pooch, was hiding under a truck as her rescuer coaxed her out with pieces of cheeseburger and the promise of a bath. When she emerged she was promptly taken to

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