Yesterday, the internet giant Google, put another of its best feet forward in the online advertising realm, announcing that it would begin charging for ads based on their viewability.

This move comes after studies have shown that almost 50% of display ads set up through the AdWords platform are not seen, as they appear too low down the page or are hidden by fraudulent content. Many customers paying for ads per impression aren’t getting the viewability that they would assume and in turn, aren’t getting results from clicks.

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