Facebook are constantly updating their algorithms, and in some cases this can have a negative impact on the reach of your Facebook Content. This is not ideal for any business, so what are the best things to do to increase your organic Facebook reach?
Here we have a few key points to help you get the most from your Facebook content.
1. Firstly, using evergreen content is vital. Some people will see a post hours or days later because a friend has liked or commented on it. If your posts are not time sensitive, then they will be relevant whenever people see them appear on their time line. Timeless content is known as evergreen content.
2. Think quality not quantity. Some people think posting every few hours is vital. It isn’t. As long as you are posting interesting content that people are engaging with, even one or two posts a day will be enough.
3. Use the Facebook targeting functions to direct your post towards target audiences. This may be particularly effective when posting about offers. You would want to aim this at people who are actually going to be interested in the item and the deal you are offering.
4. The Facebook insights tab can help you find the best time of day to post. Typically, 3pm is recommended as a good time to post on Facebook. But looking at your insights tab will help you establish when your fans are online and if there is a better time to post. It is also good to experiment and see when you get the most responses and to what type of post.
5. Some research shows that Facebook users prefer videos and links over photographs. This may just mean that they interact with videos and links more as a click is often required. Photos can be viewed and scrolled past. None the less, providing a mixture of content and making sure your fans don’t get bored is important.
There are lots of factors which can contribute to the success of your Facebook Business page. The best thing you can do is experiment and take note of what gets a reaction with your Facebook fans and what doesn’t. This can be done without using the paid features of Facebook. But once you know what gets a good reaction, maximizing your posts with some paid boosts will not hurt.