Instagram is becoming an increasingly popular channel for business promotion and marketing and for good reason. The website and app provides businesses with the potential to reach a global audience at the touch of a button. You may have never used Instagram, and that’s okay, this article will provide you with tips to ensure your business profile is optimised for success.

The Basics
It is crucially important when creating your business profile to ensure that the profile is set to ‘public’ and not ‘private’. Leaving the profile ‘private’ is virtually useless for