In their first major marketing initiative after going public with their IPO, Twitter have opened up ad space to small and medium enterprises outside the US. So, this has got us digital marketers thinking – could this be the next big advertising platform and do we need to get on the bandwagon early?

Before this move, only large corporations with a good working relationship with Twitter had the opportunity to promote their posts. Now ad space is open to be bought by businesses from the UK, Ireland and