Most businesses now realise just how powerful social media can be. With so many people now online, it’s a fun and inexpensive way to reach your customers. But how do you know your social media marketing is working? There are several different ways you can track the effect your social media is having on your business. Here are a few:

– Keep track of your ‘likes’ and ‘followers’. The main social media platforms, such as Facebook and Twitter, have built in analytic tools you can use to see the growth of your fan-base. Make the most of these to