There are several basic rules, when it comes to finding the social media voice for a brand.You’ll need to decide on what you should be talking about. Studying competitors can help give you a clear picture, as well as deciding what subjects you’re happy to talk about and those you aren’t. Traditionally, subjects such as politics and religion can really alienate people.

Focus on your target demographic. Speak about things that they can relate to.

Maintain integrity, but try and subtly include things in your postings that will appeal to your audience.

If someone else is posting on your behalf, make