Taking advantage of trending topics on social media can be an excellent method of increasing the marketability of brands and products. Social media allows easy access to the latest topics of interest, providing a valuable insight into the mindset of a cross-section of the population.

The best resource for the latest opinions and trends is Twitter; its quick-fire design coupled with its real-time format means trending topics are current. Twitter has a specific news feed where users can see the latest trending topics at a glance, with additional resources available