If a picture is worth a thousand words, how much is a video worth? A lot if YouTube is anything to go by. Including a video on YouTube or Vimeo can draw potential visitors. A creative video may encourage them to return again.

A recording does not have to be long. In fact, a short explanation about a product or a website gets your message across more effectively, so long as it looks good. Video hosting sites work in different ways and you need to use as many as possible, adapting content to each. Unlike YouTube, Facebook adds the