Businesses of all sizes can benefit from a YouTube presence. Marketing yourself this way, however, is not without its pitfalls. Knowing how to properly promote your brand using YouTube may take a little research. On the upside the cost is very low when compared to most other forms of marketing. A YouTube campaign, deftly cross-referencing with your branded social media, can form a useful part of an online marketing campaign. Here are a few tips on how to get it right first