You’re ready to make your brand a success on Google+. You have set up your Google+ pages, added +1 buttons to all your sites, formed Google Circles and know how to organise a Google Hangout. What could possibly go wrong?

Using Google+ will never deliver a successful outcome for your brand if you fail to nurture your visitors. Create original brand content that does not appear elsewhere, and your visitors will hit that +1 button. Tactics such as, putting customers’ reviews on your site, sending exclusive offers to