These user-generated, detailed posts can be viewed directly from a public profile and have generated an average of 31,000 views when distributed by the platforms ‘Influencers’. The wide audience reach encouraged LinkedIn to make the extension and access to the feature will offer professionals an opportunity to improve their professional credibility with valuable content.

LinkedIn’s Head of Content Products, Ryan Roslanksy, has commented: “We’re really excited to actually open up this publishing platform and