Last year saw talk that Facebook was on its way out and that apps such as Whatsapp and Snapchat were taking a stronger hold in the young market. Yet, what these strong claims about Facebook’s ‘death’ actually boiled down to is that the network was losing just a small percentage of its younger audience and might have become just a little less ‘cool’, so to speak.

In fact, what the studies showed is that despite a small drop in younger audiences, Facebook remains the no.1 social