Why are social networks increasingly showcasing images, while Pinterest is ever-more popular with marketers? It’s because visual marketing works. First, images are concise. A photo or infographic takes just seconds to communicate with your audience while text can be off-putting as it demands more of their time. Second, they are a snap to search-engine-optimize. With relevant keywords to your image’s alt tag and associated text, your message is in search results before someone even visits your site. Third, they are shareable. Appealing image-based messages quickly go viral, reducing your marketing efforts. Images sell your message for you. Social media