There’s an old adage that states less is more, and that’s certainly true in the 140-character world of Twitter. With people too busy to read long advertorials, the business that overlooks the power of the tweet is missing a huge audience.

For many, Twitter has become such a routine personal tool, it’s their go-to forum for advice, news, and indeed businesses that interest them. Equally powerful for the one-man-band and the multinational, the potential to engage with your target market as an individual rather than