Google plans to make the most of its brand name and standing within the mobile messaging industry by unveiling its very own, brand new app. The new Google Messaging app aims to rival WhatsApp, an act which will potentially see it secure ground lost to Facebook who purchased WhatsApp earlier this year. With the market becoming increasingly saturated with calling and text apps, Google will seek to put its foot down amongst all the competition present.

The app, still in an early development phase, will likely, according to The