Pinterest is one of the newest forms of social networking, but many people are struggling to get to grips with it and may simply give up on it. However, for businesses, it seems safe to say that skipping Pinterest will lead to a missed opportunity.

The whole point of Pinterest is that people post their interests and passions; this results in a spider diagram, in which the relevant topics are given links to related subjects. If you look at the Pinterest pages relating to golf, for example, then within