In these competitive online markets, client engagement is one of the keys to the success of your venture. Of course, there are various ways to do this such as social media, live chat widgets or a dedicated client forum. However, the role of the blog cannot be overstated. Offering you a real-time ability to speak with visitors and customers alike, such instruments are valuable for a number of reasons. Let’s take a look at a few of the most important that should be considered.

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