A global audience of millions means that there is more than one reason why you should strive to boost your brand’s presence on Pinterest. Here are five ways to do exactly that.

1. Avoid the self promotion route in favour of lifestyle promotion – show users how your brand relates to them.

2. Pay close attention to the activities of your followers – what do they pin or repin; who else do they follow. You stand to learn a lot about your target audience.

3. Look