In the modern market place, many companies use LinkedIn. As the main current social network for the business world and professionals, it offers some real benefits. However, many business people and companies do not yet maximise the opportunities that a well-designed profile would bring, and possible contact with any of 65 million business people worldwide. The good news is that it is easy to reach out to this potential source of new customers, sales or work. Here we look at four ways in which you too can make the

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