The ubiquity of social media in the modern business landscape means that an effective online marketing strategy is crucial to expanding your reach to the desired level. Going it alone, however, is a solution that rarely brings positive results. Sure, it’s easy enough to set up a couple of small-scale Facebook/Twitter campaigns, but that’s only the beginning. Before too long, you’re bogged down by other tasks and your social media marketing becomes neglected and effectual. As such, it might well be necessary to bring in a partner to help manage