1. Never ignore the possibilities of social media. Never think that somehow you are ‘above’ marketing your video after you have finished work on it.

2. Use Reddit, Twitter and Facebook to attract attention from prominent people for your video. Directly tweet celebrities who might be interested.

3. Release the video at the beginning of the working week, on a Monday if possible.

4. Make sure that your video is good. No one wants to watch a load of rubbish.

5. Work out which commercial organisations might have a stake in