Instagram can be a great way to engage with potential customers, with relative ease and little expense. However, you need to understand and exploit the features this powerful social networking platform offers in order to achieve success. Here are 10 tips to help you in your quest to tap into the power of Instagram.

1. Use Hashtags

When you use the right hashtags, you will increase the visibility of your Instagram posts. Hashtags such as #nofilter, #selfie and #throwbackthursday are popular, but they will not necessarily work