Posts Tagged ‘social media’

Posted on: September 7th, 2015 by admin No Comments

The Facebook Insights feature can be a useful tool when developing a marketing strategy. This feature can help you to track the performance of your business page on Facebook, providing useful information such as the reach of your posts and the number of users engaged.

There is a tab at the top of the page that will take you to Insights, where you will find an overview of your page performance. Information includes the number of people who like your page, the post reach and the

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A Beginner’s Guide to Facebook Advertising

Posted on: August 13th, 2015 by admin No Comments

Facebook is one of the largest social media portals in existence. When we combine this fact with the recent changes to the ranking policies of Google, it becomes clear that targeted advertising is an excellent way for a company to reach its intended audience. Still, there are many who may be unaware of how to properly take advantage of these advertising benefits. Let us take a look at some of the basic steps and concepts to keep in mind.

Clear Objectives

Much like any standard advertising campaign, it

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How to Run a Successful Social Media Contest

Posted on: August 4th, 2015 by admin No Comments

Social media contests can be a great way of attracting interest. While there are a wide range of competition options to choose from, including some of the ideas below.

Promote Your Contest Extensively

Much of any campaign’s success is down to how well it has been promoted, and there are many ways that you can get the word out. Also, the majority of ways that your campaign can be promoted are inexpensive or free, with utilising your own website or social media profiles being two examples. Share information about your competition, and

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What Makes the Perfect Tweet?

Posted on: July 23rd, 2015 by admin No Comments

The Twitter community is known for its willingness to engage in passionate conversations and share interesting content. Becoming a part of this community is a great way to build new relationships that will help you to grow your business. Here are 10 tips for increasing your engagement and boosting your visibility with the perfect tweet.

1. Use URL Shorteners

Use URL shorteners to keep within Twitter’s 140 character limit and track in real-time the number of clicks on your URLs.

2. Use Hashtags Sparingly

Research reveals that Tweets with more

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How to Gain More Youtube Subscribers

Posted on: July 15th, 2015 by admin No Comments

Video content marketing is now the leading platform for blogging and advertising a product or service. After Facebook and Twitter, Youtube is the other popular social media site for hosting videos online. If you have a product or service that you wish to market through videos, you may read the following tips to help you get more Youtube subscribers.

Be Creative with Your Content

Posting weekly videos that feature tips and guidance are just not enough anymore. Use your creativity to convey your video content in an entertaining

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Using Instagram to Market Your Business

Posted on: July 8th, 2015 by admin No Comments

Instagram can be a great way to engage with potential customers, with relative ease and little expense. However, you need to understand and exploit the features this powerful social networking platform offers in order to achieve success. Here are 10 tips to help you in your quest to tap into the power of Instagram.

1. Use Hashtags

When you use the right hashtags, you will increase the visibility of your Instagram posts. Hashtags such as #nofilter, #selfie and #throwbackthursday are popular, but they will not necessarily work

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A Beginner’s Guide to Google+ Communities

Posted on: June 26th, 2015 by admin No Comments

Long gone are the days when businesses could rely on traditional forms of advertising like print media, banners, and business directories. Today, an Internet-savvy generation commands a much more intricate approach to business advertising, and whether your outfit is small or large, you’ll have to get involved. One of the more niche corners of the Internet is Google+ Communities, which is where you and your customers can find over 150,000 public and private forums to discuss relevant topics in.

What is Google+ Communities and Why Does it

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5 Ways to Increase Brand Awareness on Social Media

Posted on: June 10th, 2015 by admin No Comments

We all know what social media is, Facebook, Twitter, Reddit, Pinterest; and a myriad of others, all waiting for us to promote our own brand – help their activity, and increase their advertising revenue. But how does our personal brand benefit from these social media platforms?

Firstly, no matter what you do, or how big you are, not all brands benefit from all platforms. When you get a large well respected blog closing a particular social media account, an account with 38,000 followers, closed due to lack of generated traffic

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The Benefits of Using Social Media for Business

Posted on: June 1st, 2015 by admin No Comments

If you have been a small business owner for many years you may have kicked and screamed all the way to this modern era of the internet. That’s because what you were doing worked in the past. But what about now? Are you being left behind and if so, does that frighten you? Be frightened no longer dear reader. All you need to do is get on board because the internet and social media is here to stay. The reason for this is because

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How to Keep Your Audience Engaged on Social Media

Posted on: May 28th, 2015 by admin No Comments

Keep your audience engaged on social media by purposefully attracting a certain set or group of people. These are your target audience, and these are the people that draw the most use from your social media posts. Work to appeal to your target audience and you will find it easier to keep them engaged.

Stop posting for the sake of it

The problem with social media is that the more you post, then the more the social media networks value your profile. That is why there is so much garbage on social

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