Twitter is second only to Facebook in terms of its popularity as a social networking site. As of September 2015, Twitter experiences an estimated 310,000 unique monthly visitors. As a result, whilst primarily a social networking site, Twitter can be an excellent platform from which a company can advertise. However, not all Twitter advertising is successful, which is why it is important know exactly how to make the most of Twitter advertising.

Be active!

You need to be active. Despite being seemingly obvious it is often overlooked. Not only should you be