With 230 million active users and 5,000 tweets hitting feeds every second, it’s easy to see how Twitter takes second place for the most popular social network in the world. A quick and easy means to send out information, the platform is used for social, business and awareness purposes, enabling users to share images, videos and links, to reach out to audiences and raise discussion. Yet, many businesses face the challenge of drumming up engagement on the channel, an element of social media marketing that is absolutely key to the success of any campaign. Users interact socially with friends