Facebook is one of the largest social media portals in existence. When we combine this fact with the recent changes to the ranking policies of Google, it becomes clear that targeted advertising is an excellent way for a company to reach its intended audience. Still, there are many who may be unaware of how to properly take advantage of these advertising benefits. Let us take a look at some of the basic steps and concepts to keep in mind.

Clear Objectives

Much like any standard advertising campaign, it